Direct-to-consumer products · Shopify
TektoKnives.com
Strong paid traffic, weak product clarity. We rebuilt the product experience around comparison and speed, then added recovery automation behind it.

Before
- Product pages lacked comparison clarity
- No abandoned-cart recovery flow
- Slow mobile loads hurt paid traffic ROI
After
- Comparison table and blade-guide content
- 3-step email/SMS cart-recovery sequence
- Speed sprint: sub-3-second mobile loads
Outcomes
- Faster mobile product browsing
- Clearer product comparison
- Cart-recovery flows implemented
